Ad Testing

Ad Pre-Test — Summer Campaign

Pre-test study for the Summer 2026 advertising campaign. Tests memorability, appeal, and purchase intent across three creative executions.

Wave-over-Wave Trend

How memorable did you find this advertisement?

Wave Detail

Wave Responses Avg Score Change Status
Jan 2025 800 3.08 Stable
Jan 2025 800 3.18 +0.1 Stable
Mar 2025 800 3.18 Stable
Apr 2025 800 2.96 -0.22 Significant ↓
May 2025 800 3.01 +0.05 Stable
May 2025 800 3.36 +0.35 Significant ↑