Concept Test

Concept Test — Plant-Based Snack Line

Iterative concept testing for new plant-based snack product line. Measures concept appeal, uniqueness, and purchase intent across development iterations.

Wave-over-Wave Trend

How appealing is this product concept to you?

Wave Detail

Wave Responses Avg Score Change Status
Jan 2025 600 3.07 Stable
Jan 2025 600 3.17 +0.1 Stable
Mar 2025 600 3.22 +0.05 Stable
Apr 2025 600 2.93 -0.29 Significant ↓
May 2025 600 3.02 +0.09 Stable
May 2025 600 3.33 +0.31 Significant ↑
Jun 2025 600 3.41 +0.08 Stable
Jul 2025 600 3.48 +0.07 Stable
Aug 2025 600 3.48 Stable
Sep 2025 600 3.57 +0.09 Stable